Working cross-functionally to establish product marketing OKRs | Rebecca Geraghty, VP of Product Marketing at Publicis Media
Update: 2022-12-21
Description
In this episode of the Product Marketing Insider podcast, host Lawrence Chapman is joined by Rebecca Geraghty, VP of Product Marketing at Publicis Media.
The pair discussed how product marketers can work cross-functionally to establish product marketing OKRs.
Rebecca touches on a variety of talking points, including:
- Her product marketing highlight of 2022,
- Which KPIs she uses to establish whether short and long-term product marketing goals are being achieved,
- How she prioritizes team goals, and whether there's a degree of flexibility with these goals,
- The processes in place to achieve short and long-term goals,
- Which teams she works with most to achieve your targets, and how tasks are delegated,
- Top tips for building a diverse team with the expertise needed to achieve common goals, and
- What she deems the best practices for developing and managing cross-functional teams.
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